Last week I sent an email with some really terrible advice. It was titled “Be Generic” and it was written with my tongue firmly planted in cheek. And most of you were in on the joke. Except for the unsubscribers of course. They must have taken offense to me calling out their generic presence. I […]

Stay average. Don’t be compelling. Don’t give anyone a reason to care about what you have to say. Don’t go above and beyond. Don’t make things personal. Don’t give anyone a reason to invest emotionally. Don’t take a stand. Don’t make anything worthwhile. Play it safe. Just mail it in like everyone else. Be generic. […]

Last week, I shared my story about helping Josh improve the Pitch Deck for his new startup. This week, I wanted to share two specific pitch tips that I think are missed by 90% of service providers when they try to sell their services. These tips are important to learn, but unintuitive to most subject […]

Yesterday I had a call with Josh, one of my closest business friends. Josh was working on his sales pitch for his startup Brandish Insights, and he wanted honest feedback. I gave it to him. Uncensored.  “This sounds cool, but I am having a hard time seeing why anyone would buy it.” I continued. “The examples […]

Last week I left you on a cliffhanger. We set the tone for a pitch situation, and I recommended starting the pitch by answering the question on everyone’s mind: “Who are you, and why are you here?“ Establish your credibility right away, so that you have the attention of the audience for the rest of […]

You have a choice. Do you want to grow into a huge corporation? Do you want to build a lifestyle business? Do you want to have more time outside of work? Do you want to achieve fame and fortune? You have a choice In fact, you are the sum of your choices. You are the […]

Hard lessons I’ve learned through the years about hitting your target income and becoming a 6 figure consultant in the digital marketing industry.

We all have hang-ups when it comes to improving our career prospects. Some of these hang-ups are related to risk-aversion. Others are due to a lack of confidence. For many, it’s a fear of failure. That feeling we only get one shot to prove ourselves. That one failure will send our world crumbling down. So […]

Hard work is the only way to get ahead in business. I’ve heard that sentiment many times over the years, as if working hard is all you need to be successful. Now I look back fondly on the naivety of that advice. And how it led me to $20,000 in credit card debt and a […]

You should be skeptical about trusting the story of how someone achieved their success. They always make it sound so easy; summarizing everything in frameworks and formulas. “Success is a simple three step formula.” Simply take a chance on your dreams, work hard, and make sure you do this one thing… and voila! Success. This […]