Be Generic

Stay average.

Don’t be compelling.

Don’t give anyone a reason to care about what you have to say.

Don’t go above and beyond.

Don’t make things personal.

Don’t give anyone a reason to invest emotionally.

Don’t take a stand.

Don’t make anything worthwhile.

Play it safe.

Just mail it in like everyone else.

Be generic.

It makes none of the difference in the world.

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