Don’t be compelling.
Don’t give anyone a reason to care about what you have to say.
Don’t go above and beyond.
Don’t make things personal.
Don’t give anyone a reason to invest emotionally.
Don’t take a stand.
Don’t make anything worthwhile.
Play it safe.
Just mail it in like everyone else.
It makes none of the difference in the world.
Pingback: Be specific | Agency Sage by Jeff Sauer